Discover Fifty Five and Team Fifty5
Madrid, August 19th, 2026 | Carlos Sainz introduces a new brand architecture that formalises his world into three distinct levels.
The restructure comes as Carlos's presence extends beyond the track — with fan engagement, collectable products, and lifestyle collections now operating in different roles and at different scales to serve every type of fan and consumer.
When Racing: 55
Racing remains anchored in Carlos's Formula 1 career, carrying the number 55 as a driver for Atlassian Williams F1 Team. This is the foundation of the architecture, performance and competition at its core.
With the Fans: Team Fifty 5
Alongside Racing is Team Fifty 5, bringing together Carlos's core circle — the people who support him through his career, from his trainer and performance coach to his manager and family — and the fans who stand behind him. Created for the community, it brings fan activations and merchandising together in one space. Further details and releases will follow soon.
Beyond racing: Fifty Five
Fifty Five is a premium lifestyle brand, developed with a collector's eye. It reflects Carlos off the track, his own taste, with him as the main curator, and is design-led. Collections will be produced in very limited runs and positioned as objects to be kept, not seasonal merchandise.
"This has been something I've thought about for a while. I wanted to create something that felt personal — my own taste, my own perspective, away from racing. But I also wanted something for the fans, a space and products that speak to them directly. With this, I feel we're able to give something to every type of fan, in the way that makes sense for them." - Carlos Sainz
About Carlos Sainz
Carlos Sainz is a Spanish Formula 1 driver who made his Grand Prix debut in 2015 and has since taken four race wins, six pole positions and 29 podium finishes, currently racing for Atlassian Williams F1 Team. That same drive now extends beyond the track through two distinct spaces: racing, home to Team Fifty 5 a community built around Carlos's values that gives fans a tangible way to engage through product drops and activations, during race weekends and beyond; and Fifty Five, his premium lifestyle brand shaped by Carlos's eye off the track.
Media Contact: hello@carlossainz.es
